As the culture moved on from its “novelty” stage as an offshoot of the surfing craze in the early days and developed its own distinct identity, brands core to the scene such as Vans, Santa Cruz, Powell-Peralta, Sims, Alva, Jimmy’Z brought their distinct visions to the table. Nearly every area of garment design was touched by skate wear’s aesthetic– influencing the design and fashion of innumerable media from printed T-shirts to board shorts and denim to track suits along the way.
